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Work cover

Strategic marketing problems

  • Robert Peterson,
  • Roger Kerin

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Genres

  • Marketing
  • Case studies
  • Management
  • Decision making
  • Marketing, management, case studies
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About the authors

  • Robert Peterson

    3.00

    2 ratings · 22 works

  • Roger Kerin

    5.00

    1 ratings · 18 works

Editions

  • Edition cover

    11 edition

    Prentice Hall

    September 20, 2006

  • Edition cover

    Prentice Hall

    September 20, 2006