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Work cover

Readings in global marketing

  • Michael R. Czinkota,
  • Ilkka A. Ronkainen

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Genres

  • Export marketing
  • International trade
  • Marketing
  • Marketing, management
  • Commerce international
  • Aufsatzsammlung
  • Internationales Marketing
  • Internationale marketing
  • Marketingmix
  • Strategisch management
  • Marchés d'exportation
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About the authors

  • Michael R. Czinkota

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    0 ratings · 73 works

  • Ilkka A. Ronkainen

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    0 ratings · 9 works

Editions

  • Edition cover

    The Dryden Press

    1995