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Advertising communications & promotion management

  • John R. Rossiter

2.00

1 ratings

Genres

  • Communication in marketing
  • Sales promotion
  • Advertising
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About the author

  • John R. Rossiter

    2.00

    1 ratings · 13 works

Editions

  • Edition cover

    2nd ed.

    McGraw-Hill Companies

    1997

  • Edition cover

    McGraw-Hill Education (ISE Editions)

    Dec 06, 1996