Principles of marketing
- Gary Armstrong,
- John Saunders undifferentiated,
- Philip Kotler,
- Veronica Wong,
- Valerie Trifts,
- Peggy H. Cunningham
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“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
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About the authors
- Peggy H. Cunningham
born 1949
