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Marketing for hospitality and tourism
5.00
4 ratings
Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.
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2
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About the authors
4 ratings · 27 works
born May 27, 1931
4.30
148 ratings · 607 works
4 ratings · 5 works
Editions
4 edition
Prentice Hall
June 29, 2005
3 edition
July 10, 2002
2nd ed.
Prentice Hall International, Pearson Education
1999
3rd ed.
2003
1996
4th ed.
Pearson Prentice Hall
2006
Philip T. Kotler, John T. Bowen , James Makens
2014
5th ed.
2010