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Marketing for hospitality and tourism

  • James C. Makens,
  • Philip Kotler,
  • John T. Bowen

5.00

4 ratings

Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.

Genres

  • Hospitality industry
  • Marketing
  • Tourism
  • Toerisme
  • Tourismus
  • Tourisme
  • Hôtels
  • Gestion
  • Lehrbuch
  • Accueil (Tourisme)
  • Marketing turístico
  • Hotéis
  • Hospitalidade
  • Hostelería
  • Mercadotecnia
  • Turismo
  • Toeristenindustrie
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About the authors

  • James C. Makens

    5.00

    4 ratings · 27 works

  • Philip Kotler

    born May 27, 1931

    4.30

    148 ratings · 607 works

  • John T. Bowen

    5.00

    4 ratings · 5 works

Editions

  • Edition cover

    4 edition

    Prentice Hall

    June 29, 2005

  • Edition cover

    Prentice Hall

    June 29, 2005

  • Edition cover

    3 edition

    Prentice Hall

    July 10, 2002

  • Edition cover

    Prentice Hall

    July 10, 2002

  • Edition cover

    2nd ed.

    Prentice Hall International, Pearson Education

    1999

  • Edition cover

    3rd ed.

    Prentice Hall

    2003

  • Edition cover

    2nd ed.

    Prentice Hall

    1999

  • Edition cover

    Prentice Hall

    1996

  • Edition cover

    4th ed.

    Pearson Prentice Hall

    2006

  • Edition cover

    Philip T. Kotler, John T. Bowen , James Makens

    2014

  • Edition cover

    5th ed.

    Prentice Hall

    2010