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Work cover

Strategic marketing

  • Nigel Piercy,
  • David W. Cravens

4.33

6 ratings

Genres

  • Marketing
  • Management
  • Decision making
  • Case studies
  • Sales & marketing management
  • Marketing Management
  • Business & Economics
  • Business / Economics / Finance
  • Business/Economics
  • Advertising & Promotion
  • Marketing - General
  • Business & Economics / Marketing / General
  • Case studies
  • Decision making
  • Management
  • Marketing
  • Marketing, management
  • Internationale marketing
Already read

5

people already read

Currently reading

17

people are currently reading

Want to read

187

people want to read

About the authors

  • Nigel Piercy

    4.33

    6 ratings · 28 works

  • David W. Cravens

    4.33

    6 ratings · 21 works

Editions

  • Edition cover

    McGraw Hill Higher Education

    Jun 01, 2005

  • Edition cover

    7 edition

    McGraw-Hill/Irwin

    May 7, 2002

  • Edition cover

    7th ed.

    McGraw-Hill Irwin

    2003

  • Edition cover

    R.D. Irwin

    1982

Edition cover

9th ed.

McGraw-Hill Irwin

2009

  • Edition cover

    4th ed.

    Irwin

    1994

  • Edition cover

    5th ed.

    Irwin

    1997

  • Edition cover

    6th ed.

    Irwin/McGraw-Hill

    2000

  • Edition cover

    3rd ed.

    Irwin

    1991

  • Edition cover

    2nd ed.

    Irwin

    1987