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Strategic marketing
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Editions
McGraw Hill Higher Education
Jun 01, 2005
7 edition
McGraw-Hill/Irwin
May 7, 2002
7th ed.
McGraw-Hill Irwin
2003
R.D. Irwin
1982
9th ed.
2009
4th ed.
Irwin
1994
5th ed.
1997
6th ed.
Irwin/McGraw-Hill
2000
3rd ed.
1991
2nd ed.
1987