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El desafio Starbucks

  • Howard Schultz

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Describes how the CEO of Starbucks gained new insights into leadership upon resuming his position eight years after stepping down, a comeback he accepted to restore the company's performance and sustainability values.

Genres

  • Coffee
  • Organizational change
  • Starbucks Coffee Company
  • Marketing
  • Spanish language materials
  • Coffee industry
  • Leadership
  • Mercadeo
  • Cafe
  • Liderazgo
  • Café
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About the author

  • Howard Schultz

    3.80

    5 ratings · 22 works

Editions

  • Edition cover

    1a ed.

    Aguilar

    2012