Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.
Genres
- Internet marketing
- Social media
- Customer relations, management
- Public administration
- Internet advertising
- Public relations
- Internet
- Social aspects
- SOCIAL SCIENCE / General
- SOCIAL SCIENCE / Popular Culture
- SOCIAL SCIENCE / Media Studies
- Online social networks
- Digital communications
- Social theory
- Popular culture
- Ethical & social aspects of IT
- Society
- Advertising
- Business and Management
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About the authors
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