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Work cover

Ambush Marketing In Sports Theory And Practice

  • Gerd Nufer

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Genres

  • Sports, marketing
  • Corporate sponsorship
  • Marketing
  • Sports
  • Parrainage publicitaire
  • SPORTS & RECREATION
  • General
  • Business Aspects
  • Ambush Marketing
  • Event-Marketing
  • Sportsponsoring
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About the author

  • Gerd Nufer

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    0 ratings · 9 works

Editions

  • Edition cover

    Taylor & Francis Ltd

    2013