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Edition cover

The Seven Principles of WOM and Buzz Marketing

  • Panos Mourdoukoutas

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Genres

  • Small business, management
  • Marketing, management
  • Word-of-mouth advertising
  • Marketing
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About the author

  • Panos Mourdoukoutas

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    1 ratings · 25 works

Editions

  • Edition cover

    Springer

    Oct 12, 2014

  • Edition cover

    Springer

    2009

  • Edition cover

    Springer London, Limited

    2009