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Work cover

Why we buy

  • Paco Underhill

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The science, mechanics, demographics, and dynamaics of shopping.

Genres

  • Recherche
  • Magasinage
  • Shopping
  • Marketing
  • Consommateurs
  • Comportement
  • Comportamiento del consumidor
  • Mercadeo
  • Consumer behavior
  • Marketing research
  • Investigaciones
  • Koopgedrag
  • Consumentengedrag
  • Wirtschaftspsychologie
  • Wirtschaftstheorie
  • Einkaufen
  • Marktforschung
  • Psychologie
  • Kaufverhalten
  • Verbraucherverhalten
  • New York Times reviewed
  • Hf5415.2 .u53 1999
  • 658.8/34
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About the author

  • Paco Underhill

    4.14

    7 ratings · 18 works

Editions

  • Edition cover

    Simon & Schuster

    1999