"Four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. In this book, you will explore the underlying theory behind SEO and how search engines work, learn the steps you need to prepare for, execute, and evaluate SEO initiatives, examine a number of advanced strategies and tactics, understand the intricacies involved in managing complex SEO projects, learn what's necessary to build a competent SEO team with defined roles and glimpse the future of search and what lies ahead for the SEO industry."--Publisher's description.
Genres
- Program transformation (Computer programming)
- Internet marketing
- Web sites
- Web site development
- Design
- Internet searching
- Web search engines
- Ratings and rankings
- Web sites, design
- Electronic commerce
- Internet advertising
- Sites Web
- Conception
- Développement
- Moteurs de recherche sur Internet
- Marketing sur Internet
- Classement
- Transformation de programme (Informatique)
- Recherche sur Internet
- LANGUAGE ARTS & DISCIPLINES
- Library & Information Science
- General
- Websites
- Zoekmachines
- Search engines
- Html
- Javascript
- Web programming
- Page design
- Com060120
- Cs.cmp_sc.app_sw
- Cs.cmp_sc.intrn_www
- Cs.offc_tch.intrn_wb_pg_dsg
- Professional, career & trade -> computer science -> internet & www
- Professional, career & trade -> computer science -> general
- Professional, career & trade -> computer science -> html
- Professional, career & trade -> computer science -> javascript
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About the authors
