The first comprehensive book on the working of Indian retail industry. It is written by V Rajesh who is a leading expert on the Indian retail because of his pioneering effort in establishing corporate retail chains in India. This book provides deep insights and analysis of the retail business in India, opportunities and strategic management, corporate social responsibility and the direction in which it is headed. Starting off with some deep insights and analysis about the retail scenario, the author moves on to a prescriptive mode detailing various ideas and approaches that a retailer can use to better their businesses. Interestingly, the ideas although presented in a retail context are relevant for several other businesses, namely those engaged in services. A detailed review of the book is available on "The Hindu Business Line" - http://www.thehindubusinessline.com/todays-paper/tp-brandline/article1026915.ece