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Services marketing

  • Mary Jo Bitner,
  • Valarie Zeithaml,
  • Valarie A Zeithaml,
  • Dwayne D. Gremler

5.00

1 ratings

Genres

  • Marketing
  • Service industries
  • Customer services
  • Dienstensector
  • Service a la clientele
  • Dienstleistung
  • Relations avec la clientele
  • Services
  • Services (Industrie)
  • Service industries, management
  • Marketing, management
  • Klantgerichtheid
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About the authors

  • Mary Jo Bitner

    5.00

    1 ratings · 7 works

  • Valarie Zeithaml

    5.00

    1 ratings · 5 works

  • Valarie A Zeithaml

    5.00

    1 ratings · 4 works

  • Dwayne D. Gremler

    5.00

    1 ratings · 3 works

Editions

  • Edition cover

    2 edition

    McGraw-Hill/Irwin

    November 11, 1999

  • Edition cover

    McGraw-Hill/Irwin

    November 11, 1999

  • Edition cover

    4 edition

    McGraw-Hill/Irwin

    May 2, 2005

  • Edition cover

    McGraw-Hill/Irwin

    May 2, 2005

Edition cover

2nd ed

Irwin/McGraw-Hill

2000

  • Edition cover

    4th ed

    McGraw-Hill/Irwin

    2006