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Edition cover

The McDonaldization of Society 5

  • George Ritzer

Ray Kroe (1902-1984), the genius behind the franchising of McDonald's restaurants, was a man with big ideas and grand ambitions.

August 31, 2007

publish date

Paperback

physical format

320

pages

Publisher

  • Pine Forge Press

External links

Goodreads

https://www.goodreads.com/book/show/929578

Librarything

https://www.librarything.com/work/929578

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