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Edition cover

Marketing

  • Gary Armstrong,
  • Philip Kotler

July 24, 1996

publish date

Hardcover

physical format

696

pages

Publisher

  • Prentice Hall

External links

Goodreads

https://www.goodreads.com/book/show/3748026

Librarything

https://www.librarything.com/work/3748026

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