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Edition cover

The Financial Services Marketing Handbook

  • Evelyn Ehrlich,
  • Duke Fanelli

The science of marketing is built on fact-based researched, sophisticated statistical methods, the testing of hypotheses, and the analysis of results.

September 22, 2004

publish date

Hardcover

physical format

288

pages

Publisher

  • Bloomberg Press

External links

Goodreads

https://www.goodreads.com/book/show/1208220

Librarything

https://www.librarything.com/work/1208220

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