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Edition cover

Global Marketing Management

  • Masaaki Kotabe,
  • Kristiaan Helsen

Marketing products and services around the world, transcending national and political boundaries, is a fascinating phenomenon.

January 9, 2007

publish date

??

physical format

704

pages

Publisher

  • Wiley

External links

Goodreads

https://www.goodreads.com/book/show/528850

Librarything

https://www.librarything.com/work/528850

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