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Strategic Market Management (Strategic Market Managment)

  • David A. Aaker

In the 1930s, Sears and Montgomery Ward were approximately equal in sales, profits, capability, and potential.

March 26, 2004

publish date

??

physical format

368

pages

Publisher

  • Wiley

External links

Goodreads

https://www.goodreads.com/book/show/1210734

Librarything

https://www.librarything.com/work/1210734

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