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Edition cover

Strategic Market Management

  • David A. Aaker

In the 1930s, Sears and Montgomery Ward were approximately equal in sales, profits, capability, and potential.

September 3, 2004

publish date

Paperback

physical format

352

pages

Publisher

  • John Wiley and Sons (WIE)

External links

Goodreads

https://www.goodreads.com/book/show/3097735

Librarything

https://www.librarything.com/work/3097735

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