**Born:** February 27th 1975 **Died:** Still Alive Jim Smith is a British author, illustrator and designer who is behind the gift and card range, Waldo Pancake, Head of Design for franchise chain Puccino Coffee as well as creator of the award-winning children's series Barry Loser. Jim Smith (aka Waldo Pancake) is a designer, illustrator, and writer best known for his sharp, silly, and wonderfully blunt brand of humor. Under the name Waldo Pancake, he’s created a world of products filled with bold typography, cheeky one-liners, and deadpan doodles that turn everyday objects into laugh-out-loud statements. From mugs and notebooks to greeting cards and t-shirts, his work combines clever wordplay with stripped-back design, proving that less really can be more (and funnier). Jim’s creations have appeared in shops and gift stores around the world, earning him a cult following of people who like their wit served dry, with a side of sarcasm.